Haiku and the Ice Man

Circuit of Barcelona Catalunya

For people who follow F1, Kimi Raikkonen is well known for his short and often very succinct communication. In fact, he is also known for saying nothing at all half the time. While this image may not be what his friends and family see, it works wonders for ‘brand Kimi’ and provides the F1 pundits, ironically, with lots to talk about. But now Kimi has a haiku poetry book out and it’s selling far more than anyone would have thought.

Writing poetry?

OK it’s not exactly motorsport news but there is a little more to this than meets the eye. First of all, the book wasn’t actually all written by Kimi. Rather, it’s a collection of haiku – a very short form of traditional Japanese poetry – created using many of the Ice Man’s famous quotes. His communication habits are certainly clear and concise, much like a good haiku, and the fact he leaves literally nothing to interpretation has much in common with much of the poetry out there. He also insisted on some not being the standard length, in typical Kimi style!

Making money for charity

Of course, this isn’t some random money making scheme from an already very wealthy F1 driver. The book was actually created as part of a press kit, but the demand for it got so high that the profits are now benefitting an F1 charity that supports people who work in F1 and whose lives have gone off track. The unsung heroes of the sport, such as trackside teams and more, often need support and this book is helping to raise money for that.

Winnow your Words

The book entitled ‘Winnow your Words’ is now being printed in partnership with Autosport magazine and will no doubt carry on selling a big numbers. In fact, you can buy it here. But we were wondering what might come next? A Daniel Ricciardo Joke Book? Daniil Kvyat’s Book of Relaxation Tips? Perhaps Lewis might do a self-help book on how to achieve greatness…there are a lot of young drivers who might buy that one!

Away from the world of literature, motorsport pushes on with teams on winter breaks and testing, design and new tech always being pushed forward. We work with a number of F1 teams providing them with fire suppression systems right at the cutting edge of motorsport and what we learn and develop there feeds down into our track day and other systems. So if you would like to discuss your fire extinguisher needs get in touch today!

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